Avoiding SEO Scams & Recognizing Expert SEOs
As a San Diego SEO, we are dedicated to helping you understand the true value of Search Engine Optimization. As you search for a reputable company for your SEO needs, you will come across companies who promise to deliver your rankings for a very low cost or even a flat fee. Because search engines are constantly evolving, most often these companies cannot deliver what they promise without using fraudulent methods that eventually result in your website being banned from Google. These spammy and sometimes illegal tactics are called Black Hat SEO.
Black Hat SEO:
By definition, Black Hat SEO is the use of unethical methods to gain search engine rankings. One method includes automated software designed to submit your site to thousands of directories instantly. This method can gain lots of links initially, until the major search engines catch on, at which point, your website could be banished from the search engines entirely. Also, most directories have safeguards in place to prevent these automated systems from submitting fraudulently. In this case, the company has kept its word, by submitting the site to thousands of directories, though most will reject the submission.
Other Black Hat SEO methods include Spam, where key words are stuffed on a page, often times via hidden text, to help drive search engine rankings. These methods could also cause your website to banished from the search engines.
Another fraudulent practice in SEO is when a company promises you a high ranking for a search phrase, but it is often a long, run-on phrase nobody is searching for. In essence, they keep their word to you by gaining you a high ranking. However, you will not benefit from the high ranking.
The only reason Black Hat SEO is even a reality, in light of the immensely negative consequences that they have on businesses, is that this form of SEO requires far less work. So when it comes to SEO, like every other area of life, you can either do things the right way or try to cheat the system, until you eventually get caught. We at SEO San Diego prefer to sleep well at night, not having to worry when Google is going to catch a client’s site and permanently ban them from their search results. So all of our methods are 100% White Hat and our clean, hard work is consistently rewarded by Google with top rankings.
Be wary of any company that:
- Emails you out of the blue, saying, “Dear Website Owner, we noticed you are not listed by the major search engines.
- Employs telemarketers who call you out of the blue.
- Promises a #1 ranking.
- Fails to disclose the details of SEO, who does not educated you about how SEO works.
- Promises to submit you to thousands of search engines or who guarantee a top ranking quickly.
- Who does not explain the difference between an organic ranking and a sponsored ranking.
Although there are shortcuts in SEO, keep in mind that reputable companies treat SEO like a process rather than an event. Anything else is seen as unethical to the search engines and can get your site banned for life.
SEO San Diego CA only employs the cleanest, most reputable methods and has never had a client's website penalized or banned by any search engine. We build your online reputation through the most ethical and advanced methods available.
Who are we?
There are millions of searches conducted on the Internet each day, many looking for exactly what you offer. Search Engine Optimization (SEO) is the most cost-effective way to have these highly targeted consumers find you and the products you offer.More...
SEO by definition is the process of optimizing a web site to achieve a high rank on the search engines. Many searchers will not click through numerous pages of search engine results, so achieving a high ranking is essential to San Diego SEO. More...
How Search Engine Rankings Are Achieved
For over 13 years, SEO San Diego has developed a systematic method for gaining recognition from the major search engines (i.e. google, yahoo, msn). Below is an outline of our proven step-by-step process. More...
Choosing an SEO
As a San Diego SEO, we are dedicated to helping you understand the true value of Search Engine Optimization. As you search for a reputable company for your SEO needs, you will come across companies who promise to deliver your rankings for a very lost cost or even a flat fee. More...
SEO San Diego is a full service San Diego SEO Company here to service all of your Internet marketing needs.