Is SEO about Rankings?

Recently, I had a client ask me about a slight dip in his rankings. I explained that Google is always changing its algorithm and that this will happen from time to time. The previous ranking returned within 48 hours and it is still steadily climbing the top page of Google. Oddly enough, during this slight fall in ranking, Google Analytics told an interesting story: his traffic had actually INCREASED! Social Media, through our SEO campaign, as it turns out, was the culprit. Social Media is far better in some ways than the search engines when it comes to driving relevant traffic in that usually somebody the searcher knows, knows you. There is a certain amount of credibility involved here and let's face it, search engines cannot give you that. More on that topic in future posts. For now, my focus is on rankings because that's exactly what a client gauges an SEO Firm by during the first few months. However, once a top page ranking is achieved, a lot of clients learn quickly if their website is set up to convert traffic. Often times, the answer to that question is no.

That's where SEO San Diego CA comes in. We are able analyze the traffic for you to see where the traffic came onto the page, how long it stayed and where it left your site. Through this analysis, SEO San Diego CA is able to help websites convert the traffic and in most cases we are able to double the current ROI for those sites that convert traffic already. So, while most SEO companies focus solely on getting you a top page ranking, the ranking is useless unless the traffic is converted into sales. The SEO wannabes of the world will never be able to help you with this part.

If you have questions feel free to Contact US anytime for a free consultation.

SEO San Diego CA is located at 8002 Avenida Navidad, San Diego, CA 92122. T: 619-723-6060