SEO Keywords and your Zip Code

When choosing an SEO in San Diego, one of the first orders of business is to find the correct keywords to drive the “right” traffic to your website. In doing so, it is very important to remember to dominate your local market. Using your zip code is a way of doing just that.

I have a Real Estate agent as a client, who initially really wanted to conquer the entire city of San Diego. We looked at the massive traffic for “San Diego Real Estate” and he was rubbing his hands together, wondering when we could get a top ranking. I slowed him down because he lives in Carlsbad, a small city north of San Diego, and his office is located there as well. I advised him to dominate his local market as those clients are more likely to come to his office for a visit, where as a person from Chula Vista (south of San Diego) would be far less likely to make the trek. It’s also important to note that a lot of searchers do not stop with their first keyword search. Instead, they fine-tune their search until they find a local business. Even a person centrally located in San Diego is likely to narrow their search to Mission Valley Real Estate, for example, instead of going for what pops up first for San Diego Real Estate. So, the massive traffic for the larger keyword is not always the best choice. An experienced SEO Firm will be able to guide you with this process. If you are interested in researching the keywords on your own, we recommend this tool from Google.

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SEO San Diego CA is located at 8002 Avenida Navidad, San Diego, CA 92122. T: 619-723-6060