San Diego SEO
Having worked with a lot of local clients for Search Engine Optimization in San Diego, there have been instances when Google Map Listings have been very effective. These types of listings are usually beneficial for "very localized" searches, such as massage therapy in Carlsbad or Cosmetic Dentist in Encinitas. Real Estate and mortgage searches have also gained great results from being ranked on Google maps.
In 2009, I was asked constantly by new prospects about the number of visitors one might expect for a certain keyword or key phrase. I'm sure 2010 will bring more of the same. But, is that the true starting point for an SEO campaign? SEO San Diego thinks not. Instead we first use Google Analytics to see how much traffic is currently coming to the website, which page is getting the most views and on which page the traffic leaves the website.
Recently, a colleague of mine made a very bold statement, in such a way that I almost agreed with him before I truly thought about it. “If you have great content, the Google rankings will come on their own!” He said this in a manner as though he were the CEO of Google and made up the rules himself! While he may be a salesperson personified (I almost believed him and I’m an SEO!), he is dead wrong about this. I’ll quickly touch on a few reasons why I believe otherwise.
This is a quick hit on the best social media sites we like to use here at SEO San Diego CA. While there are dozens of useful social media sites out there, there are only so many hours in the day to target each market effectively. Here are our favorite 8 social media sites, in order of most importance:
1. Facebook - is a fantastic way to drive business to your website via connections with the friends and colleagues you already have. When used correctly, sending a monthly mailer or email newsletter is no longer necessary.
When you think of Article Marketing a lot of SEO firms prefer to get multiple cheap links for 1 article by submitting it to hundreds of article directories. These links, usually in the form of keyword anchor text, are very ineffective when it comes to boosting your site’s search engine ranking. Here is a better alternative.
The point of this article is to help you understand the true value of Search Engine Optimization or SEO. Searching for a reputable company for your SEO and Internet marketing needs, you will come across various companies who promise to deliver you a top ranking for either an extremely low cost or even a flat fee. It is with absolute certainty that none of these companies can deliver these promises because the search engines are constantly evolving and SEO is an ongoing process.
Yesterday, A client mentioned something that I found interesting. He said, “Two years ago, when I built my website it was for my viewers. I wrote the content myself and I was very proud of it. Slowly, through time, the site has become something completely different.”
Here is a quick hit when it comes to SEO Link Building, the core of Search Engine Optimization: The absolute best links you can get are relevant links that your competitors cannot get. They are by far the best links for your portfolio, as they will make you stand out to the search engines. How can you best get these links? Well, if you have a lot of time on your hands, you can go out and recruit them on your own. Or you can hire a professional to do it for you. That’s truly the value in hiring an SEO Firm versus doing your own link building--time saved. But, that’s not all.
When choosing an SEO in San Diego, one of the first orders of business is to find the correct keywords to drive the “right” traffic to your website. In doing so, it is very important to remember to dominate your local market. Using your zip code is a way of doing just that.
I get a lot of people who contact me via my website and almost invariably they ask this question: “Would pay-per-click be cheaper than SEO?” The answer is usually no and here are some reasons why.