Search Engine Optimization

Recently, a colleague of mine made a very bold statement, in such a way that I almost agreed with him before I truly thought about it. “If you have great content, the Google rankings will come on their own!” He said this in a manner as though he were the CEO of Google and made up the rules himself! While he may be a salesperson personified (I almost believed him and I’m an SEO!), he is dead wrong about this. I’ll quickly touch on a few reasons why I believe otherwise.