San Diego SEO - Understanding SEO
SEO by definition is the process of optimizing a web site to achieve a high rank on the search engines. Many searchers will not click through numerous pages of search engine results, so achieving a high ranking is essential to San Diego SEO.
Who is Searching?
It is estimated that over 260 million people world-wide use search engines as a tool to find products and information. Most importantly, these potential customers trust the results that Google provides. If you rank at the top, they will assume that you are the best in your field.
Organic Search Results:
Organic search results, often times called natural results, are reached when a search engine lists the most relevant results to a keyword search that is based solely on content. Paid advertisements, or sponsor results, are excluded from organic results in the major search engines.
There are 10 organic search results to each search conducted by the three major search engines, Google, Yahoo and Bing. 85% of those who use search engines completely ignore the paid results, like we all do to billboards, radio commercials, and junk mail. The reason for the disparity between the organic results and the sponsored results is people trust the organic results far more than the paid advertisements.
Pay-Per-Click:
Pay-per-click marketing ads appear near the top of a search or to the right of the organic results of a search. These ads, also known as sponsored ads or sponsored links, are placed there because the company has paid the search engine a fee, via bidding for keywords specific to their product. Each time somebody clicks on a link in the sponsored section, the search engine charges the company, thus the term pay-per-click. While this can be an effective marketing tool, SEO San Diego rarely recommends this method because it is a form of paid advertising. Consumers tend to be wary of these ads and generally do not click on them. In fact, Google has estimated that 85% of those who use their search engine click the organic, natural results, versus just 15% who click on the sponsored results.
Local Phrases versus National Phrases:
Local phrases are searches conducted by local people looking for a particular business in their area. For example, if I were looking for a chiropractor or a real estate agent, I would search for one within my local area. A few examples of the search phrases I could use are: San Diego Chiropractor or San Diego Real Estate Agent.
National Phrases are searches conducted by those looking for a product from any area in the country, such as Auto Insurance or Financial Manager.
For many professionals getting a high ranking locally will be the only form of marketing needed. Real estate is a great example of a local search term that can be very lucrative. Also, local marketing is usually achieved much faster than national phrases. National phrases, on the other hand, generate far more traffic, making them the most lucrative overall.
SEO San Diego gives you accurate time lines for achieving high rankings for both local and national phrases, to help you make the best decision for your company.
Who are we?
There are millions of searches conducted on the Internet each day, many looking for exactly what you offer. Search Engine Optimization (SEO) is the most cost-effective way to have these highly targeted consumers find you and the products you offer. More...
Understanding SEO
SEO by definition is the process of optimizing a web site to achieve a high rank on the search engines. Many searchers will not click through numerous pages of search engine results, so achieving a high ranking is essential to San Diego SEO. More...
How Search Engine Rankings Are Achieved
For over 13 years, SEO San Diego has developed a systematic method for gaining recognition from the major search engines (i.e. google, yahoo, msn). Below is an outline of our proven step-by-step process. More...
Choosing an SEO
As a San Diego SEO, we are dedicated to helping you understand the true value of Search Engine Optimization. As you search for a reputable company for your SEO needs, you will come across companies who promise to deliver your rankings for a very lost cost or even a flat fee. More...
SEO San Diego is a full service San Diego SEO Company here to service all of your Internet marketing needs.